Publica, LLC

Privacy Policy

Last Updated: November 17th, 2023

This Privacy Policy (“Policy”) explains our practices related to personal information collected, used, disclosed, and otherwise processed by Publica, LLC (“Publica, LLC,” “we,” “us,” or “our”) in connection with our website, getpublica.com (“Website”). This Policy does not apply to our privacy practices relating to job applicants, employees, or any of our solutions provided to customers.

Table of content

  1. Personal Information Collected
  2. Sources of Personal Information
  3. Tracking Technologies
  4. Our Use and Disclosure of Personal Information
  5. External Online Services
  6. Data Retention
  7. Data Security
  8. U.S. State Privacy Rights
  9. International Cross-Border Transfers
  10. Additional Information For Those Located in EEA/UK
  11. Changes To This Policy
  12. Contact Us

1) Personal Information Collected

We, or our vendors, collect the following personal information from visitors to our Website (whether we collect a specific category of information about you depends on your interaction with us):

  • Identifiers & Personal Records. This includes email address and Internet Protocol (IP) address.
  • Internet or Other Electronic Network Activity. This includes Internet Protocol address, device identifiers, browser identifiers, operating system details, language preferences, referring URLs, length of visits, traffic data, pages viewed, and information regarding interactions with our Website.
  • Geolocation Data. This includes approximate location.
  • Inferences. This includes inferences used to create a profile reflecting your preferences, characteristics, or behavior.

2) Sources of Personal Information

We, or our vendors, collect the personal information identified above from the following sources (whether we collected it from a specific source depends on the nature of your interaction with us):

  • Directly from you. We collect personal information from you when you provide it to us, such as while interacting with our Website.
  • Through Tracking Technologies. We collect personal information through tracking technologies, such as cookies, when you use our Website.
  • Service Providers. We collect personal information about you from certain service providers that provide information to help us run our business.
  • Affiliates. We share personal information among the companies within Publica and its affiliates. We receive information from within Publica and its affiliates, as permitted, to enable us to manage our business.
  • External sources. We may receive information from data resellers or government publicly available records. This does not include our vendors.

3) Tracking Technologies

Our Website uses cookies, pixels, tags, trackers, and similar digital technologies to help operate the Website and provide us information to improve our services. Cookies on our websites are used to store your preferences and settings, provide interest-based advertising, combat fraud, analyze how our Website performs, personalize your experience and the content you see on our Website, and fulfill other business purposes.

You can manage certain tracking technologies through your browser, including by clearing your browser cache history or by changing your browser’s “Do Not Track” setting, if available.

Certain online behavioral advertising vendors may participate in the Digital Advertising Alliance (“DAA”) AdChoices Program and may display an Advertising Option Icon for Interest-based Ads that links to an opt-out tool which allows you to exercise certain choices regarding targeting. You can learn more about the DAA AdChoices Program at http://www.youradchoices.com/ if you are located in the U.S., https://youradchoices.ca/en/tools if you are in Canada, or http://www.youronlinechoices.com if you are based in Europe.

Please be aware that, even if you are able to opt out of certain kinds of interest-based ads, you will continue to receive non-targeted ads. We are not responsible for the effectiveness of, or compliance with, external-parties’ opt-out options or programs or the accuracy of their statements regarding their programs.

For more information on how Google Analytics uses data collected through our Website, visit: google.com/policies/privacy/partners. To opt out of Google Analytics tracking technologies, visit: google.com/settings/ads and tools.google.com/dlpage/gaoptout.

4) Our Use and Disclosure of Personal Information

We use and disclose personal information (such as to vendors, affiliated entities, and other external parties) in the following ways:

  • Provide Services You Request, including providing you information about the services we offer and responding to your requests and questions.
  • Security and Integrity, including protecting our Website from cyber risks; preventing, identifying, investigating, and responding to fraud, illegal or malicious activities, and other liabilities; enforcing our policies and terms; protecting our rights; protecting health and safety; and generally providing you with a secure experience when using our Website.
  • Quality, Safety, and Internal Research, including evaluating how our Website performs; repairing or improving the quality of our Website; tracking and responding to quality and security issues; and developing new or enhanced offerings.
  • Advertising and Marketing, including measuring the use of our Website and effectiveness of our advertising and marketing; and uncovering insights to improve our Website and provide our users with enhanced features and functionalities, such as personalized experiences.
  • Business Transactions. In the event of a business transaction, we may disclose personal information to prospective or actual purchasers, investors, or successor entities in connection with a contemplated reorganization or an actual reorganization of our business.
  • Legal Claims & Compliance. We may also disclose personal information for legal compliance, and law enforcement or public safety purposes.

We may also disclose personal information as otherwise permitted or required by law or at your direction.

5) External Online Services

Our Website may include links to external online services. We may also engage vendors to provide certain interactive features on our Website. Your use of these interactive features is voluntary, and we may retain the information that you submit through these features.

This Policy does not apply to the practices of external online services that we do not own or control. We provide external links merely for your convenience and we have no control over, do not review, and are not responsible for external online services.

6) Data Retention

We keep the categories of personal information described above for as long as is necessary for the purposes described in this Privacy Policy. This generally means holding the information for as long as one of the following apply:

  • Your personal information is reasonably necessary to manage our operations, to manage your relationship with us, or to satisfy another purpose for which we collected the information.

To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure of the information, the purposes for which we process the information and whether we can achieve those purposes through other means, and the applicable legal requirements.

7) Data Security

We take the security and privacy of the information we collect or otherwise process pursuant to this Policy very seriously. We implement reasonable and appropriate security measures to protect personal information from loss, misuse, unauthorized access or disclosure, alteration or destruction.

8) U.S. State Privacy Rights

Residents of California and Virginia have certain rights related to the personal information that we have collected about you. To exercise your rights:

  • Right to Confirm, Know, or Access: You have the right to confirm that we process your personal information, know details concerning that processing, and to access your personal information.
  • Right to Correct Personal Information: You may request that we correct personal information that we maintain about you if you believe such personal information is inaccurate.
  • Right to Request Deletion of Personal Information: You may request that we delete your personal information.

9) International Cross-Border Transfers

If you are located outside of the United States, please be aware that we collect, process, and store personal information in the United States, and that the data protection laws in the United States may not offer the same level of protection as those in your jurisdiction.

10) Additional Information For Those Located in EEA/UK

Legal Basis for Processing. When we process EEA/UK personal information, we rely on the following legal bases:

  • The processing is necessary to provide you with services or information you request or permit or to respond to your inquiries.
  • We have a legal obligation to process your personal information...

11) Changes To This Policy

We may make changes to this Privacy Policy from time to time. If we make changes, we will notify you by revising the “Last Updated” date at the top of this Privacy Policy.

12) Contact Us

If you have any questions or concerns in connection with this Privacy Policy or other privacy-related matters, please send an email to privacy@getpublica.com.
Alternatively, inquiries may be addressed to:

Publica, LLC
12 East 49th Street, 20th Fl,
New York, NY