# The Outside TV Product Review

How Publica’s **Video Header Bidding Platform** has changed the game for Outside TV **OTT monetization**.

## Interview

**Alex: Can you present your OTT inventory?**  
Stan: Outside TV is available on all major streaming platforms including Roku, Apple TV, Fire TV & Samsung TV, generating over 30M monthly video views.

**Why did you first get interested in using a Header Bidding solution for your OTT inventory?**  
With the proliferation of video SSPs in the market, we didn’t want to leave any revenue opportunities on the table.

**Can you list the limitations you were facing to monetize this inventory?**  
Having limited resources as a small and independent publisher, it’s challenging to manage all these integrations from a technical standpoint and also operationally to juggle yield optimization.

**How is Publica’s Header Bidding solution changing the way you manage your inventory today?**  
We’ve become more **platform agnostic** after implementing the Publica header bidding solution.

While our programmatic direct deals are all still mostly managed via a single SSP, we’ve enabled demand from other platforms to **compete in a unified auction, eliminating waterfall latency while increasing bid density and overall yield**.

> **“Revenue has diversified and grown nicely across SSPs”**  
> Stan Hunting

## Publica connects Outside TV to 9 bidders.

**Would you recommend using Publica?** & Why?  
I’d **definitely recommend** trying Publica’s solution to evaluate yield improvement.

There are plenty of client-side header bidding products out there, but not many (or any?) **server side OTT header bidding solutions** in the market yet.

They’re a new player who’s eager to prove value in a crowded ad tech space.

The team is **very responsive, nimble and accommodating.**

The product is **plug-and-play** and **simple to implement.**

## **Results**

#### **Try it yourself!** 🚀  
[**Schedule a call**](https://calendly.com/publica) with our expert team to see how Publica can fit your monetization challenges on OTT/ CTV.

**Many thanks, Stan!** & the Outside TV team for their trust. 🌟